Authenticity Verification Service.

The LOST MARY Anti-Counterfeit Campaign aims to prevent and eradicate the distribution of counterfeit products. LOST MARY is rigorously monitoring all retail channels, and any violators found will be prosecuted.

All products sold on lostmary.co.uk are guaranteed to be genuine.

Counterfeit products are no joke, they fund criminal activity and can cause injury to the end user. Counterfeit vape products aren't regulated and tested for safety and could contain many harmful chemicals. Buying faulty, counterfeit vape products could cost you more than just a couple of pounds.

In addition to the above, all vaping products sold in the UK and EU have an ECID number (European Community Identification). The ECID is a unique identifier assigned for regulatory purposes by the MHRA, you find their ECID form here.

If you suspect you’ve purchased a counterfeit product from elsewhere, please report this to LOST MARY using their support email. They will investigate and take the necessary steps to ensure customer safety.